ABOUT ME

Professional Graphic Designer

As a professional Graphic Designer, I am your one-stop-shop for specialized graphic designs and visual media services. Since 2020, I’ve worked with a wide range of businesses and individuals. I care most about satisfying the needs of my clients, and will go the extra mile to meet their specific requests. Get in touch and see what I can do for you today.

SATISFIED CLIENTS

Passion in every project.

Since 2020, I’ve worked with 50+ individuals and businesses throughout Toronto. Check out what some of the valued clients I’ve been privileged to work with have said about me, and get in touch regarding your own design needs.

"I'd never forget you, you're always solid and exceptional at the work you do. Great at capturing the ideas given and genius with your own personal touches. Thank you!"

"A strong designer with an eye for detail and visual storytelling, Cassandra is an absolute joy to work with! She works well with ambiguity and delivers quality work on time."

"Cassandra's unique blend of innovation, creativity and organization ensures that every project she leads not only meets but often exceeds expectations. Her ability to understand and anticipate user needs is remarkable, making her an invaluable asset to any team. Cassandra's collaborative spirit and leadership qualities foster a productive and positive work environment, encouraging her colleagues to elevate their standards of excellence."

"Thank you for your work! You can see the momentum you've built on the [YouTube] channel, without you this wouldn't be possible. Thank you again!"

"Thank you for the logo, it was really nice working with you and thank you for all the changes you made on short notice. I recommend doing business with you."

RESUME

It’s All in the Details

Education

Sept. 2020 - April 2024

Toronto Metropolitan University

Bachelor of Arts - BA, Creative Industries

Specializing in Media Business & Graphic Communications Management

The first program of its kind in North America, this interdisciplinary program prepares students for leading roles in communication, design, media, entertainment, arts and culture. Students’ leadership abilities are cultivated at the intersection of creativity, business and culture.

Experience

Sept. 2023 - Feb. 2024

DESIGN & CONTENT COORDINATOR

Tandem Experiences

Leveraged social media skills in strategy, design and content creation to manage this start-up's Instagram account, leading to a 60%+ growth rate
Created, uploaded, and maintained content on the mobile application, utilizing data management and Google Sheets skills.
Created UI design mockups for A-B testing

Sept. 2023 - April 2024

GRAPHIC DESIGN LEAD

Her Campus at TMU

Leads of team of 5 graphic designers, assigning tasks and coordinating projects
Creates social media graphics for Toronto Metropolitan University’s chapter of this online magazine, increasing social media engagement
Works diligently with tight deadlines, while not sacrificing quality of content and continuing to adhere to best design practices in typography, layout, and design.

July 2022 - August 2022

Toronto Metropolitan University - FCD815: Design Solutions Supercourse
Worked with a team of 5 to develop a QR-code based marketing campaign in tandem with a virtual reality version of Italian photography festival, Cortona On The Move, to allow those with interest to discover and ‘attend’ the event internationally.

PROJECT: Marketing campaign for Thames & Kosmos

March 2020 - ongoing

FREELANCE DESIGNER

Cass. Design Studio

Interprets client briefs to create brand assets such as logos and business cards, enabling clients to launch or expand their businesses and events
Adapts to clients’ needs and budgets individually, to offer the most appropriate services and quotes
Has completed commission work for 50+ clients, with numerous repeat clients

Skills

Design management
Design thinking
Visual design

Data management
Critical thinking
Empathy!

Fast learner
Efficient multitasker
Written and oral communication

Software

Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Figma, Microsoft Office (Word, Excel, Powerpoint), Hootsuite, Social Media platforms (Twitter, TikTok, Instagram, Facebook)

“When you can do a common thing in an uncommon way; you will command the attention of the world”